CAN-SPAM Act Compliance Policy

Last updated: January 1, 2024  ·  Applies to: All commercial email communications  ·  Law: US CAN-SPAM Act 2003

1. Our CAN-SPAM Commitments

For all commercial email messages we send — whether on our own behalf or on behalf of our clients — we comply with all CAN-SPAM Act requirements:

• Accurate “From” information: The “From,” “To,” “Reply-To,” and routing information in our emails accurately identify the person or business sending the message
• Honest subject lines: Subject lines are not deceptive and accurately reflect the content of the email
• Clear identification as advertisement: Where required, emails are clearly identified as advertising or promotional communications
• Physical postal address: All commercial emails include our valid physical postal address: Office 107B, Space 31s, Pisoli, Pune-411048, Maharashtra, India
• Opt-out mechanism: Every marketing email includes a clear, conspicuous, and functional unsubscribe link
• Prompt opt-out processing: Unsubscribe requests are processed within 10 business days — we typically process them within 24 hours
• No third-party selling of unsubscribed addresses: Once someone opts out, their address is not sold, transferred, or used by us or any other party for email marketing

2. Types of Emails We Send

Transactional / Relationship Emails

These emails are sent to facilitate a transaction or relationship that the recipient has agreed to. Examples include:

• Responses to enquiries submitted through our contact forms
• Service delivery communications (campaign reports, data files, invoices)
• Account management and support communications

Transactional emails are exempt from many CAN-SPAM requirements but we apply best practices to all our emails.

Commercial / Marketing Emails

These are emails whose primary purpose is to advertise or promote our services or our clients’ services. All commercial emails sent by SuperTek Media:

• Contain a clear and conspicuous unsubscribe link
• Include our physical mailing address
• Have accurate sender identification
• Are sent only to contacts who have provided consent or who we have a legitimate business relationship with under B2B email marketing rules

3. B2B Email Outreach Standards

For B2B lead generation campaigns (which may be exempt from certain CAN-SPAM provisions as business-to-business communications), SuperTek Media applies the following standards:

• All prospect email addresses are sourced from GDPR-compliant, opted-in databases
• Every outreach email includes an opt-out/unsubscribe option
• Unsubscribe requests are honoured immediately and propagated across all active campaigns
• We maintain global suppression lists to prevent re-contacting opted-out individuals
• All email copy is accurate, non-deceptive, and clearly identifies the sender
• We do not use harvested email addresses, dictionary attacks, or automated address-generation techniques

4. CASL Compliance (Canada)

For recipients in Canada, we additionally comply with the Canadian Anti-Spam Legislation (CASL):

• We obtain express or implied consent before sending commercial electronic messages to Canadian recipients
• All emails identify the sender and include contact information
• All emails include an unsubscribe mechanism that is functional for at least 60 days after the message is sent

5. How to Unsubscribe

6. Reporting CAN-SPAM Violations

If you believe you have received an email from us that violates the CAN-SPAM Act, please report it to:

• Us directly: info@supertekmedia.com
• The US Federal Trade Commission (FTC): reportfraud.ftc.gov

7. Client Responsibility

Clients who use SuperTek Media’s email marketing services are contractually required to:

• Ensure they hold appropriate consent for all contacts included in their campaigns
• Promptly notify us of any opt-out requests received directly
• Comply with all applicable email marketing laws in their target geographies

SuperTek Media reserves the right to terminate services immediately if a client is found to be in violation of email marketing laws.